Background:
In the summer of 2020, SAK published a paper called "Koronasta kasvun tielle". SAK made proposals on how to get rid of the restrictive measures caused by the covid pandemic. The paper was published in two parts. In the first part, "Miten koronakriisistä päästään kasvun tielle?" outlines SAK's economic and employment policy goals and views on EU-level action to address the pandemic crisis. The second part, "Koronatartuntojen ennaltaehkäisy ja turvallisuustoimenpiteet työpaikoilla", deals with occupational safety and health issues and measures at the workplace level.
Problem:
Many others also published their own exit plans in the post-pandemic period. How to get the general public interested in SAK's proposals? And how the difficult text be chewed into a form that everyone can understand it?
Outcome:
Together with SAK's communication team, we created the #parempinormaali-campaign, which focuses on video interviews with SAK specialists. With the videos, we aim to bring the paper into an easy-to-use format. Making videos was my responsibility. I designed the videos and interviewed the specialists and handled the #parempinormaali-campaign communication on social media.
The aim was to make the interviews as user-friendly as possible, opening up the key concepts and breaking the dry atmosphere. I also designed the logo and the unified visual look for the campaign.
